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Case Study — Campaign Worlds

Protéger

On-location campaign. One production. A complete asset system for launch, social, and marketing.

One production. A season of assets.

Protéger needed a launch campaign built to run for a full season. We directed a single on-location production in the Caribbean and delivered a layered asset system — brand film, campaign stills, editorial portraits, and a parallel Polaroid archive — all engineered from one shoot.

Client

Protéger

Scope

Creative direction, production, photography, film, post

Deliverables

Brand film, campaign stills, social cuts, Polaroid series

Product in Environment
Dermal serum — editorial B&W pool
Dermal serum — duo editorial B&W
Editorial Portraits
Editorial — night portrait
Editorial — product in water
Protéger campaign — location opener
Dermal serum — editorial B&W

Polaroid Series

On-set, in real time.

Polaroid — smile in car
Polaroid — portrait with grass
Polaroid — group portrait
Polaroid — poolside portrait
Polaroid — poolside
Polaroid — product ritual
Location Notes
Arrival — plane
Coastal road
Palm sky
Closing — duo with product, B&W

"One shoot. An entire season of assets. A brand world built to launch and keep running."

Product — dermal serum, warm portrait

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